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... advertising their services. After all, Defendants do provide services that are allegedly improving the profiles on Yelp. Another legal tool Yelp is using is a breach of contract. Yelp argues that Defendants have violated Yelp’s Terms of Service (TOS). When a user logs into the Yelp Site or creates a Yelp account, the user must agree to the Yelp TOS, which govern access to and use of the Yelp Site. Each Defendant created a Yelp user account and has accessed the Yelp Site to contribute reviews ...