Blog Search

... it’s not only a sporting event. It’s a social, marketing and cultural event. Families and friends gather on a Sunday afternoon. They eat food, drink bear and other beverages, bond, watch amazing TV commercials and, yes, watch football (that is to say American football, if you are from outside America). Next day or even weeks, the commercials and the outcome of the game become the talk of the town and the most common topics of water cooler conversation in the office. For non-Americans to understand,...