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... Some marketing specialists called the change of name brilliant. I don’t disagree. (Some might say RIM may have stopped too short and should have changed its name to CrackBerry.) Indeed, the company has adopted a globally recognized brand as its company name and has now consolidated to single brand identity. But may this double-strike move be “too little, too late”? Generally, many companies do use or incorporate its company name as a house mark into their product names: SAMSUNG Galaxy,...