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We maintain two blogs: one in English (Sputnik Blog) and another in Russian (Opora Blog or Блог Опора).

Sputnik Blog – A blog about developments in legal protection of technology innovation and brand names.

Opora Blog - Blog of Russian Expats in America. We discuss business, legal and cultural events that impact our lives.

Find:
Is Apple Killing its Most Popular Brands? Apple Agreed to Amazon’s Use of “Appstore” as a Generic Name for an Online App Retail Store. Is Apple Going to Give Another Brand to Public Domain?
... could have been trademarkable (non-generic term) when Apple began using it when Apple’s iPhone came on the market in 2007. Remember Apple’s TV Ad: “There is an app for that.” What Apple has done to the terms APP and APP STORE is known as genericide, that is killing trademarks through improper use. Genericide is a legal term for generification: the historical process whereby a brand name or trademark is transformed through popular usage into a common noun. Trademark practitioners often ...
Волченко Максим
Sunday, July 14, 2013 22:29:12

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