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... is just as important as choosing any other national symbol: flag, the coat of arms, seal or stamp of the land and/or ruling dynasty. (By analogy, for a company it is almost like picking the company’s house mark or company’s brand identity.) National symbols intend to unite people by creating visual, verbal, or iconic representations of the national people, values, goals, or history. These symbols are often rallied around as part of celebrations of patriotism or aspiring national identity ...