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... reserve the domain .  Another example. Apple can reserve the address . (Of course, Apple applied to own .apple gTLD. However, Apple might still be interested in reserving the unique second level registrations such as . ) Folks still wonder how the Internet will change with the introduction of these gTLDs. A recent article in the World Intellectual Property Review (WIPR) reveals a little about one new gTLD —.kpmg —how it may look like and the motivation beside KPMG’s acquisition of that ...