Blog Search

Trademark attorneys know well that it’s not easy to register a product’s look as a trademark. We call it trade dress. It’s one thing to register product packaging as a trade dress. It’s quite another is to register product configuration. Coca-Cola registered its bottle as product packaging trade dress many years ago. Ironically, you can hardly buy a Coca-Cola glass bottle in the company’s home country. But nevertheless the image still remains iconic and has not lost its brand value by any means...